Friday, September 3, 2010

"Hooks To Hits: The Key to Writing Songs That Sell"

Copyright 2006 Alex Forbes

The main ingredient that distinguishes a perfectly respectable "album cut" from a hit song is the presence of a killer hook. But if hooks like that were so easy to create, we'd all be millionaires! How can you enhance the impact of your songs' hooks to appeal to both audiences and the People Behind Desks? Read on!

To make this article more useful, gather up your 3 strongest or most recent titles, hooks or choruses, so that you can apply what we're discussing to the "real world" of your material.

Tap Into Your Personal Experiences For "Nuggets of Truth"

It's my firm belief that the old adage, "write what you know" is applicable to songwriting as well as prose. Although some of us prefer to believe we can write about anyone and anything, our most meaningful and successful songs usually spring from "real life" experiences, and our responses to, and interpretations of, those experiences. Each day we spend on the planet, observed through the prism of songwriting, offers innumerable creative possibilities. The seeds of brilliant songs often lie just beneath the surface, but the writer must be willing to nurture their growth.

Let's say you're starting with a blank slate: germ of an idea brewing, recording device turned on, and instrument, voice or blank page ready and waiting. How do you go about extracting the proverbial Killer Hook from your precious "nuggets of truth":

• First, ask: what is true, real, intensely felt RIGHT NOW in your life? Be attentive to those flickers of realization, your "aha! moments."

• What experiences do you have a burning yearning to share?

• What contribution do you want to make to the world?

• What makes your angle on life unique, compelling, interesting?

• In the movie "Walk The Line," Sam Phillips asks Johnny Cash what song he'd sing if he was dying in a ditch on the side of the road and only had 3 minutes left. What hook would you sing in that situation?

• How can you arrange words and/or musical notes to get your "soul" down in song?

• Get crazy, be bold, bare your deepest truth or your silliest notion.

• Your job as a songwriter is to express what others can't express. Go overboard!

Now take a few minutes and blurt out what comes up for you. Really dig in there and fearlessly sing, write or play something, anything, as long as it rings true. This is a great exercise to try any time you have 10 minutes to spare.

Next, start to put that spark of inspiration into song form. Stay connected with the essence of your personal experience as you begin to experiment with lyrics and music.

Ways to Enhance the Impact of Your Song's Hook(s)

In the Verse/Chorus song form — the most common form these days — the chorus, and especially the hook, is where you "deliver the goods." It's the equivalent to the summation to the jury, the punch line of the joke, the revelation on the mountaintop. Every verse, every pre-chorus, every bridge, every line and every note leads up to this ultimate payoff. A great hook (and chorus) is packed full of meaning, fun, passionate intensity... or all three! It can't be overemphasized that your hook has to really Rock Their World. But first, it has to rock YOURS. It has to ring true to you.

• Boil your Big Idea down into the smallest possible expression of its essence: your hook.

• Stay simple-yet-elegant. Less is usually more.

• Don't pussyfoot around. Be bold and risky. Always take a strong point of view!

• A great line bears repetition. If it's worth saying, it's usually worth saying again.

• Make your song move rhythmically. People want to be SWAYED in more than one way by your song.

• Think of it this way: your hook is the hub of the wheel, and the other song elements are the spokes.

• Marry your melody to your lyric so that each intensifies and deepens the other.

• If you are thrilled by your hook, "they" probably will be too. And if you're holding back, they probably will too!

• Show off your "money" note, your slammin'-est groove, your cleverest line, your most unusual concept in your hook. Aim for the bleachers, emotionally and creatively.

Give Your Hooks Mass Appeal

Singles are distinguished from album cuts by their catchiness, accessibility and freshness. And the hook is the key to that mass appeal. Most listeners and People Behind Desks couldn't sing all of a song's verses back to you if they tried. But most CAN remember a killer hook or chorus. For those of you who are driven by thoughts of financial gain, singles are also where the money is. (But remember: selling doesn't mean selling out!) When you get to your main hook, hit us with fresh language, chords and melodic movement to wake us up physically, emotionally and spiritually. The might mean:

• An impassioned title or lyrical line: a twist of phrase, an unforgettable image, or an emotional outpouring that rings true

• A peak moment for the vocalist. This could be a high note, a long note, a rhythmically cool pulse or movement, a fresh interval, a repeated pattern or melodic sequence, etc.

• A catchy-as-hell instrumental riff or chordal pattern

• An underlying rhythm or groove that sweeps up all in its path

• Enough repetition to be catchy without becoming boring

• A striking contrast to whatever comes before and after (verses, pre-choruses, bridge), so that your hook stands out in an obvious way

Remember, more Hooks-Per-Square-Inch is better! In this day and age of sensory overload, listeners thrive on intense songs that cut through the clutter. We WANT to be moved on all levels. We're hungry for depth, for truth, for emotion, for humor. Strive to discover the universal within the personal, the specifics of real life. Make your song paint a picture or create an environment people can live in.

By following these guidelines, and learning from songs that are hits in your chosen genres, you can make your songs more accessible, satisfying and commercially viable.

Happy songwriting!

Thursday, September 2, 2010

Basic Photoshop Tutorials Using The Eraser Tool

Have an object with edges you want to isolate? This is one way to use the Background Eraser tool.

The Magic Eraser is often used to blast large areas that contain unwanted pixels. It certainly can be effective if you want to get fast results, but it is less than subtle. This works well when you want to eliminate big areas of color that you don’t need. It is not always as useful when you are working with areas that are more intricate.

This is one of the reasons that Photoshop is so great. This program provides the user with lots of selection tool choices. Each tool has its own options that can be
customized.

Now, there are some kinds of selection jobs that work better with the Background Eraser than with the actual Magic Eraser.

The Background Eraser is more versatile and gives you greater control over some of the more difficult tasks. For instance, if you are selecting intricately shaped objects, the Background Eraser may be the tool for the job.

Let’s say you want to isolate your image in your picture by removing the sky. The sky consists of edges that may prove difficult to work with. Remove the sky along with the detailed edges using the Background Eraser tool.

Some selection tools would not be able to handle the job because of the position of the crenulations and the arches of the towers. This makes it very tricky when you want to try to remove the sky that is hidden among all of that other stuff.

Here is the way that you can work with the Background Eraser tool to accomplish the above task. You can cut out the complex shapes easily using the Background Eraser. Now you may need to spend a little time fiddling with the options to get the most use of the tool when you are working on a complex project such as this one.

Begin by selecting the tool from the toolbox and in the options bar you will want to set the Sampling option to Once. Sample a section of the blue sky by clicking and the
background swatch icon will change color.

This lets you know the pixels that are headed for deletion. If you hold the mouse button down and spray the eraser’s brush around the image you will be able to get rid of all the pixels of the same color.

Pixels of other colors will not be removed as you spray around the edge of the building. If you want the best results you can tweak the Tolerance setting.

Wednesday, September 1, 2010

All The Secrets About Online Digital Photo Development

If you have the photos and don't know where to have them developed in the most professional way possible, there serious companies that provide services on the Internet for online digital photo development. In case you don't know what to expect from them here are some very popular sites in the photographic business that you may turn to for help. Mention should be made that you need to read their terms and conditions as well as the FAQ section very well, particularly if you have important photos to develop, so that you avoid them being sold to third parties later.

Snapfish is good online digital photo development service. They primarily provide storage but other services, you can upload photos on their server and get them printed, now comes the nice part you can either ask them to be delivered at home for an extra fee. Also if your images have a higher resolution ask for A3 or A2 formats. Snapfish will usually alert you if the pictures you send for printing have a low quality, and after this warning it's up to you if you solve the problem or decide to continue with the original photos.

Online digital photo development doesn't work wonders for poor quality pictures. They are usually the result of an unexperienced photograph or they may point to problems with your storage card. The best idea is to opt for maximum resolution combined with minimum compression, and although your card will get full much faster, that is the most appropriate way to get quality pictures if you want to print them later on. Online digital photo development will try to make the best of a picture but, sometimes nothing can be done. Make sure you don't waste your money.

Another reliable online digital photo development service is offered by Trueprint, they are recognized for the good and fast delivery of their printing orders. The system has a small disadvantage, a small software must be downloaded from their site the first time you use their service and this small program must be used every time you need to upload photos on their site. If you are not happy with installing this small application you can always look for an alternative as the offer is wide. Theoretically the software is harmless and is just helping the user in creating the list of pictures for download.

If you have a decent Internet connection, the entire upload process is fast and safe. After updating the picture on their site things become even simpler, now you just have to choose the pictures you wish to print, the size, type and the number of copies, and the rest of the system is very intuitive. Another advantage Trueprint online digital photo development is its price. It's one of the cheapest systems available on the market, yet quality service is high standard. They are highly reliable and recommended if you're looking for an online digital photo development.

Tuesday, August 31, 2010

All The Secrets About Digital Steam Train Photos

True photographers and collectors will definitely know what the value of a digital steam train photo collection really is. Steam trains are part of the history of mankind, as our civilization wouldn't have gone this far without the discovery of the steam engine. But how many of us have got the chance to really see a true steam train? Too few actually. Now, I think it is a little clearer why digital steam train photos are highly appreciated by collectors, since they are a little more difficult to get than normal pictures. A digital camera may be within reach, but a steam train is not.

The earliest steam trains go back to the Industrial Revolution that changed the face of mankind for ever. Now the steam trains and engines are on display in special museums, or they are sleeping at the back of long forgotten deposit places. Digital steam train photos collections come from those of you who are determined enough to look back at history and record it with the help of modern technology. The great part about such digital photos is that the zoom in option allows you to get the very precise technical details of a steam train.

Many of the photos in the collections some people have, come from digital steam train photo albums that were downloaded from the Internet. However, for some passionate collectors that are interested in both steam trains and photography, there is an immense satisfaction to actually get to take detailed pictures of a classical steam engine. Some of the digital steam train photos may be so vivid you can almost imagine the wheel screeching. The advantage of using a good digital camera, with advanced features is that you will get a truly atmospheric classic image.

Even if you’re in motion when you take a picture, it should not affect the quality of the digital photos, since technology has already learned how to avoid blurring. There are thousands of digital steam train photos online, some technical, some artistic, your choice. Yet, mention should be made that there are sites providing more special photos, for which you’ll have to pay if you want to get the train photos for the collection. There are people who have even made a business out of selling digital steam train photos to industry and shops. Who knows? You may be one of them.

Monday, August 30, 2010

All About Photography

Photography is the art of reproducing pictures of people, objects or places in their exact likeness. These images can be transferred on any photosensitive material. Photography includes taking and printing pictures.

The backbone of photography is the camera, the instrument or device that works on the principle of optics. The camera and photographic techniques have undergone phenomenal changes since the time the first camera was made. The earlier model did not contain the film; instead, it had a small light-shield box with lens and translucent screen on either side. The image that traveled through the lens was stored on the screen. Known as 'camera obscura,' it was no more than a sketching device for artists.

Then the scientists discovered the quality of silver nitrate that changes its color when exposed to light. This was the beginning of photogram, a method of making permanent images.

They would place objects on the paper dipped in silver nitrate and expose it to the sunlight. After sometime the area covered under the object stayed white while the rest of the space turned black. However, the image formed was temporary, so the method did not last long.

Over the centuries, the principles, the method and the material used in photography went through many changes. After experimenting with various methods like Daguerre and calotype process, finally collodion, or the wet plate technique was universally accepted.

Modern photography has given a totally new meaning to the entire perception of life and privacy. Photography has made it possible to capture and preserve special moments, in private and in public life. History became more authentic with pictures, and photographs served as evidence in many cases. People made their family tree in their albums. Suddenly life was so much more fun and meaningful.

With the tremendous technological advances in the art of photography, it is no more just fun and frolic but has acquired the dimensions of a full-fledged profession. Photography has many branches and types, such as:

- Aerial photography is the art of taking photographs from the air.

- Art photography is devoted to beautiful pictures for the sake of beauty only.

- Studio or advertising photography is dedicated to promotion of products and institutions.

- Photojournalism takes pictures of events to support the news story and to create awareness among the people.

- Outdoor and travel photography is focused on taking pictures of landscapes and natural places.

- Sports photography records images of the sporting events and games that take place in the world.

- Some types of photography like the macro and scientific and macro or close up photography are restricted to specific fields and are not widely known.

The charm of photography lies as much in the end product as in the process of taking pictures. Looking at an album is like taking a trip down memory lane; it makes us feel highly nostalgic and emotional.

Sunday, August 29, 2010

All About Photo Mosaics

Photo Mosaics are actually a very new invention, believed to be first created in the 1990's. Photo mosaics have become widely popular around the world, though, for their unique appeal.

A Photo Mosaic is a photo made up of many smaller photos. To say it another way: A photo mosaic is a photo that has been divided up into small squares or rectangles. Each rectangle is the replaced by a separate photo that closely approximates the color the rectangle was.

A picture is worth a thousand words in explaining what a photo mosaic is like, though. Go to Google Image Search or Yahoo Image Search and search for “photomosaics”.

One of the first creators of photo mosaics, Robert Silvers, patented the production of and name photomosaic. However, Mr Silvers patent does not give him the exclusive rights to make photo mosaics. There are many companies around the world using various methods and technologies to legally create photo mosaics.

There are several ways to create or obtain photo mosaics.

The first method is tedious, to say the least. Using photoshop, or any other editor, you can manually cut and paste images together to create the larger image. This technique is very time consuming, though, and there is really no need to employ this method.

The second method is to use photographic mosaic software. There are many versions of free software that can help you much more easily create photo mosaics. Of course, there will be at least a short learning curve, but most are not too difficult to use.

The third and final method to obtain a custom photo mosaic is to pay a professional photo mosaic designer to create on for you. This is obviously the most expensive option, but it will probably also give you the highest quality finished product.

Really, it's all up to and what you need and want! Happy photo mosaic-ing!

Saturday, August 28, 2010

Advertisement Photography.

Advertisement photography is by far one of the most competitive forms of photography. This is mainly due to the fact that you can earn far more money than in any other aspect of photographic industry.

Every day companies pay millions of dollars on advertisement; with one goal - to sell their product. Companies want to tell the reader that their product is best - so you must be able to match this.

The photographers work must be to the highest technical quality and he/she must have the ability to create a masterpiece from something simple. Close enough is just not good enough. Close enough will not sell a product.

To become an advertisement photographer one must first understand the market and understand what the client is looking for. The best way of understanding this is pick up a magazine and look at the ads. Study each image. Study the images you see on billboards or images that are used to advertise movies.

Most parts of advertisement photography can be classed as still life photography. So if you are interested in taking images for the advertisement market your first job is to set up your own home studio. This can be a great place to practice.

Every thing in your home can be photographed. Start off with a few glasses. But remember you are not trying to make the glasses look nice - you are trying to sell them.

The second thing you need is a large format camera. Buy a range of the best lenses. Slide film is your best choice for advertisement photography. The client may want to blow up the images to a billboard size.

The most important thing when starting off is creating a portfolio of your work. This can be sent to advertising agencies or can be shown directly to a company. Always have a few copies on standby. Also set up a web page. On-line advertising is growing at a spectacular rate. Your portfolio should also consist of a different range of images.

If you are thinking of using an advertisement agency, get their guidelines from them. These should be very helpful to you in understanding the market. Dealing with a well established agency should be very profitable for you if your photography is to par.

Advertisement can be seen everywhere - and about eighty percent of all ads use photography. Most advertisement these days consists of a few words and a stunning picture that should attract the viewer’s attention.